They have a reputation. They are irritable and tough, impatient, stressed and stressful, with a boundless ambition and energy level. In a nutshell, they are the type A personality. People are seen, coming out of their office, purple-faced and sweaty. And now, it’s your turn to confront Genghis Khan. Your mission: to convince.
Types As hate to waste time. They are the embodiment of action and urgency. They can have feelings at times, but not necessarily at the office. As a matter of fact, expressing your feelings will only serve to irritate them immeasurably. Only results count.
In order to persuade or to sell, you must be in sync with the person or people you are trying to convince. You must know how to speak the same language. Failing that, you will only unnerve them and risk being led to the door.
Creators of psychometric tests understand this and know that, for example, a person wanting to encourage a thinking process will start by saying “I think”, as opposed to “I feel” or “I believe”.
Listed here are a few examples of words that Type As like to hear, and that you should integrate in your speech: lead, take action, commit, strive, mobilise, reinforce, aim, control, intensify, result. Words to avoid are: adore, feel, fun, conciliate, discuss, talk, debate.
Here is a specific example: do not invite Type As to come to listen to a conference. They are people of action, and they hate the idea of sitting down and listening, without talking for hours. Invite them instead to participate in an interactive meeting if you want to see them there.
Modifying your vocabulary in order to use words that will please the stakeholder will no doubt increase your chances of success. It is a known fact that we prefer doing business with those who are more like us.
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Work. Words...and life 