You are fully prepared for your meeting with a potential client. Once there, at the last minute he is not available, and has sent his personal assistant to replace him. Truth be told, you are a bit relieved, because the big boss is a really difficult person. His assistant, on the other hand, proves to be a very agreeable, understanding, and downright sympathetic person. You are sure you scored points as you were able to fully dwell on the advantages of your products and services. In the end, you leave with the promise of a favourable answer in the next two days…
Two days have gone by, then three, then seven; still no word. What happened? And what to do? Diligently, you follow up: you call or stop by to see your contact. She promises to speak with her boss very soon about your presentation – in other words, it has not yet been done! Conscientiously, you offer another date for the follow-up, “you will have an answer in one week, for sure”, the person replies. Another week goes by, you follow-up, but this time your contact cannot be reached. You try again the next day, and the next week, and still no answer. The cat and mouse game has begun, and you risk going through – and this is not uncommon – several months of follow-ups with no result. Stalemate.
A while ago, we published an article on Type A personalities (Mission Possible: Convincing Type A personalities, August 2015. See our blog at consultationettraduction.com). These people tend to be irritable, and impatient; they are very energetic, and hate to waste time. They are the embodiment of action and urgency. With them, emotion, uncertainty, reflection, are words to be avoided as much as possible. To convince them, the proper language will go a long way, the conversation must be results-oriented, and the following words used profusely: conduct, take action, commit, aim, mobilize, reinforce, target, fight, intensify.
What to do then when faced with a person who seems more accommodating, and even hesitant? These people are qualified as Type B personalities.
They are generally calm, patient, lively, and friendly. They tend to be in health care or in more creative fields. They are less – much less – stressed, and less competitive. However, since they are appreciated as a person, they do obtain promotions, and find themselves in positions of leadership and decision making.
Doing business with a Type B can prove challenging for representatives because these people are in no hurry to make a decision, nor to sign an agreement! How, then, does one get around this challenge? Following are five suggestions that may help you become more successful with them:
- Words with weight. With Type As, words such as like, feel, fun, accommodate, discuss, talk, debate, are to be avoided at all cost, but they are perfectly OK with Type B personalities. They must be handled gently… not forcefully!
- The right person. You must make sure that the person you are speaking with IS the one that will be making the decision in the end, rather than a person delegated by a Type A to “filter” visitors and presentations to avoid any waste of time… wich happens more often than we like to think!
- Team work. As Type Bs like to be part of a team, it would be well advised to bring them to include another employee in the discussion, to help with the decision making – the boss, or someone who is an effective influencer with the boss or the decision maker.
- Follow-up. That being said, how can other people be included in the discussion? First of all, if your goal is to FAIL, then by all means do continue your discussions and follow ups with this contact! If not, make sure that you are not alone with this person during the follow-up meeting: it WILL be a waste of time! When confirming the date for the next appointment, ask your contact who will be present. This may encourage him or her to organize a more formal meeting. You can also suggest, gently, to invite the boss – your contact may even greet this idea with open arms, as the responsibility of making a decision will then be passed on to another!
- Know when to move on. If all else fails, there is the very likely possibility that your Type B person is simply reluctant to admit that he prefers dealing with another person, or another supplier. You must have the courage to see things as they are and to move on, spending your precious time on more promising prospects. However, if you play your cards well, using the right words and insisting, gently, on team work, you will be giving yourself a better chance of winning the deal.










